When it comes to your website, extra attention should
be paid to every minute detail to make sure it performs
optimally to serve its purpose. Here are important rules
of thumb to observe to make sure your website
performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you
arrive at a website. They normally have a very beautiful
image with words like "welcome" or "click here to enter".
In fact, they are just that -- pretty vases with no real
purpose. Do not let your visitors have a reason to click
on the "back" button! Give them the value of your site
up front without the splash page.
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